Sell Your Personal Info for only 99¢

Kentucky Fried Chicken (aka. KFC) has a special offer.

One of their commercials has a hidden message meant to get people to go frame by frame through the commercial to see the hidden code.
“Go to KFC.com, Enter the secret code “Buffalo” Get a coupon for a FREE BUFFALO SNACKER while supplies last.

This sounds like a job for codebreaking through distributed computing, right?

After finding the answer with a quick Google search (and later pausing through the commercial on the site) I decided to submit. I entered my age, but it kept telling me I was too young when I submitted (how many 17-year-olds do you know these days who were born in 1977?). I swtched from Firefox to IE (just for this) and got in.

Now, the only thing standing between me and a free tasty flavorful 99¢ sandwich was giving my name, address, email, phone, and gender (I hope they aren’t gathering the data in order to be discriminatory). After a bunch of fake info I find out that if I am one of the first 75,000 I will get a $1 coupon (taxes would still be my responsibility).

Is your personal data worth $1?

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